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Posted by: Anthony Lim

Volkswagen has chosen a new ground for the market launch of its new Polo GTI. The car is the first vehicle to be presented to customers in Europe exclusively via social network Facebook.

The exclusively digital campaign, titled Fast Lane – Driven by Fun, is aimed at inspiring young drivers for the car, as well as engaging them.

Three videos, where the vehicle isn't immediately in evidence, have been produced for the start of the Facebook profile, which is at www.facebook.com/volkswagen.

These clips depict scenes that add an unusual touch to everyday life, such as a giant slide at subway steps, a particularly agile supermarket cart or an elevator that sounds like a rocket about to take off, and are meant to convey the thrill of speed without encouraging fast driving.